Rejected New Nike Slogans

The list for January 8, 1998
The Top 15 Rejected New Nike Slogans

  1. The Choice of a New Generation of Athletes & Criminals!

  2. Nike: Selling Air To Stupid Kids For Over A Decade

  3. Official Shoe of the Amistad

  4. Because Adidas Suck

  5. THEY sweat… so YOU can sweat!

  6. Got swoosh?

  7. Just buy the damn shoes, for cryin’ out loud!

  8. They go on your feet, Einstein.

  9. C’mon — The rent can wait, and food is overrated anyway

  10. Safer than skis

  11. For a Limited Time: 6.9% financing for 36 months

  12. Buy the shoes, or we bulldoze their village

  13. Just Do It, or I’ll put your lazy 10-cent-a-day ass in a vice and get another 3rd-world slave to do it!

  14. Worth Killin’ For!
And the Number 1 Rejected New Nike Slogan…

  1. Yo — The Crips told us your gang isn’t man enough to buy 10 pairs of our shoes.
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CREDITS
Selected from 133 submissions from 48 contributors.
Today’s list authors were:

  • Dave Wesley, Pleasant Hill, CA — 1 (4th #1)
  • John Voigt, Chicago, IL — 2
  • Daniel Weckerly, Limerick, PA — 2
  • Bruce Ansley, Baltimore, MD — 3
  • Mark Schmidt, Santa Cruz, CA — 3
  • Fred Hesby, Portland, OR — 4, 7
  • Steve Hurd, San Ramon, CA — 5
  • Lloyd Jacobson, Washington, DC — 6
  • Sam Evans, Charleston, SC — 7
  • Gene Markins-Dieden, New Haven, CT — 7
  • Hank Weilevy, Fairless Hills, PA — 8, 12
  • Larry G. Hollister, Concord, CA — 9
  • Wade Kwon, Birmingham, AL — 10
  • Blair Bostick, Alexandria, VA — 11
  • Doug Johnson, Santa Cruz, CA — 13
  • Dan Signer, Studio City, CA — 14
  • Phil Doyle, Mercer Island, WA — 15
  • Don Swain, Pontiac, MI — Topic
  • Eric Foster, Altamonte Springs, FL — Banner Tag
  • Run D.M.C., New York, NY — Ambience
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